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Winning Affiliate Marketing Strategies

If you want to get started quickly and easily in internet marketing, then affiliate marketing is for you. What “affiliate marketing” means is that you just send traffic to someone else’s website, they do all the hard work of developing the product, making the sale, delivering the product and supporting the customer, and you get paid 50% or more

The benefits of this are

  1. You can start almost instantly with no up-front costs and no need to develop a product, write the sales page, design the website, develop marketing materials, or do support, billing and maintenance.
  2. There’s practically no investment of time on your part because you don’t have to do the customer support or deal with billing or technical issues.
  3. There’s no risk for you, because the product owner has already made sure the product sells. So if you send visitors you will get paid.

Obviously affiliate marketing makes sense – these benefits make it a clear winner!

The downside is…

You work hard to send the traffic to the product owner’s website, but once you do that you will never see those visitors again. Unfortunately, the majority of those visitors (at least 90%) will not buy on their first visit. The 10% or less that make a purchase now belong to the product owner. She can sell them additional products, but you can never sell to them again.

How can you avoid this pitfall?

Simply put, you need to capture the name and email of your visitors *before* sending them to the product sales page. This way you can follow up with them and keep sending them back to the sales page to increase your chances of making the sale. And if you’re really on top of your game, you’ll then send to a content mini-site in between.

Here are the benefits of doing affiliate marketing like this:

  1. You’ll be building your own list of potential customers that you can market to again and again.
  2. You’re generating good will by giving them high-quality content. This way, they are much more likely to make a purchase when you send them to the sales page.

In order to set a system like this up, you will need the following affiliate marketing tools:

  1. A squeeze page, and even better a Video squeeze page.
  2. Several high-quality content pages
  3. At least a 5-Part Email Followup Series

You’ll use the squeeze page as the place to send your visitors instead of using the product website. It captures the name and email of your visitors and puts them into your autoresponder, which then begins sending out the 5-part email series. After subscribing them to your email list, it redirects them to your content mini-site.

The content pages provide valuable information for your visitors and make them more receptive to the sales message that you’ll link to from inside the content. And at the same time, the email series begins following up with them to get them back to the sales page, in case they don’t buy on the first visit.

All of this together increases your chances of making the sale by up to 500% so it’s well worth the effort of setting it up. And once it’s set up, it runs automatically – you just send visitors to the squeeze page, instead of the product website.

Setting it all up yourself requires some skill, and if you’re not up to it, you can use a service like Affiliate Silver Bullet. With a service like that, you don’t have to do anything. They make the video, build the squeeze page, write the email series, develop the content mini-site, etc. And then just give you a finished package. On the plus side, you’ll save a ton of time and money vs. trying to build this yourself. Plus you can get started instantly. One negative is that there will be other people using this same affiliate marketing system. However, the odds of you and them both finding the same visitor are so small, that it doesn’t really matter.

Another way to accomplish this is to hire “outsourcers” through a website like Elance to build and put your system together for you. The important thing is that you start using affiliate tools like the ones described here right now! Otherwise, you’re wasting your time and money.